The New Mexico Trout Challenge x ATLATL Media
Five Trout. One Journey. Unlimited Storytelling Potential.
The Adventure
Not Just Fishing. A Story Worth Telling.
This late summer into fall, we’re taking a vintage Toyota Land Cruiser FJ40 deep into the New Mexico high country to land all five native trout species in one epic trip. And your brand could be right there with us.
We’ll be hitting remote rivers, crossing rugged passes, and camping under big skies — all while documenting the entire journey through cinematic video, professional photography, and authentic storytelling.
Every mile, every cast, every sunrise is a chance to showcase your brand in real, wild conditions.
Why Partner With Us
Your Brand, In Its Element.
Partnering on the New Mexico Trout Challenge puts your brand in the wild—exactly where your customers dream of being. This isn’t staged content; it’s your products in action, facing real conditions on a rugged backcountry adventure. You’ll walk away with a library of high-quality lifestyle photo and video assets plus authentic exposure to an audience that lives for the outdoors.
Authentic Use Cases
Your products will be featured in real adventure scenarios—not staged shoots—building credibility with outdoor-minded audiences.
Premium Content Creation
Professionally shot lifestyle photography and cinematic video your team can use across social, web, and marketing campaigns.
Audience Alignment
Exposure to engaged communities of anglers, overlanders, and outdoor enthusiasts who value performance and authenticity.
Multi-Platform Reach
Cross-promotion on ATLATL’s channels and all participating brand platforms for amplified visibility.
Adventure-Driven Brand Image
Association with a bold, unique expedition that reflects a spirit of grit, challenge, and exploration.
Behind the Scenes Access
Opportunities to follow along in real time, share progress updates, and build audience anticipation during the trip.
Three Ways to Join the Adventure
Product Contribution
Put your gear in the spotlight by equipping our team for the journey. We’ll feature your products in authentic, rugged conditions, capturing them in use on the water, at camp, and on the trail. Ideal contributions include
fly rods, reels, technical apparel, waders, footwear, coolers, camp stoves, snacks, hydration systems, sunglasses, packs, tents, sleeping bags, and overlanding accessories.
Brand Participation Fee
Support the expedition through a direct partnership investment. Your contribution funds the production of cinematic video, professional photography, and storytelling that showcases your brand across ATLATL’s content and your own channels.
3 Tier levels: $1,500, $2,500, & $3,500 depending on deliverables.
Product/Fee Combo
The best of both worlds — supply gear for the trip and make an investment that ensures your brand gets expanded deliverables, prime placement, and more extensive coverage. This option maximizes both product exposure and high-value content creation.
The Ride
It’s not just about the destination. This iconic machine will be our basecamp, film rig, and trail companion, adding character and grit to every frame.
